AB IMIS in Latin means: from the foundations.
"From the foundations" because our brand develops its collections starting from a source of inspiration, a "mood", which imperatively determines all the stylistic contents.
Each collection always arises from the topic it deals with, that is, from its own foundations.
The mood inspires us and "guides" us in our work and we dedicate ourselves to the mood trying to combine, with our taste, the elements of inspiration that the mood offers us.
AB IMIS is a "conceptual fashion" project where each garment is dedicated to a specific topic and the topics follow one another according to a program defined on the day AB IMIS was born.
Our mission is to "contaminate" the world of fashion by proposing ideas, motifs and colors from completely different and often absolutely unlikely sectors.
This is why our mantra is: _SIMPLY_EXTRA_ORDINARY.